Hearts and minds is the only way
A personal thread, this one. I’ve been pursuing an MSc in Organisational Development for the last 18 months. With a special focus on Gestalt and complexity theory. I’ve learned a lot about the...
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the right rights: Orange Wednesdays
In the immortal words of Mr Dresden, “never underestimate the power of the orange side“. After a run of eleven years, the much-loved 2-for-1 cinema promotion will be withdrawn by EE, and the final...
View Articlebrand purpose and sponsorship
Whatever happened to vision? It used to be a fundamental part of how businesses described themselves. I grew up with it…. Nowadays though, business vision is really hard to find. It’s been well and...
View ArticleThe Olympic Baby
We were a little surprised when we saw the IOC was planning on reforming its Rule 40. Rule 40 currently imposes commercial purdah on Olympians for nearly a month around the Games, preventing any use of...
View ArticleThe danger of being dazzled by the latest shiny objects in digital marketing
I imagine the entire marketing industry is now considering the impact of Proctor and Gamble’s Chief Marketing Officer, Marc Pritchard’s, groundbreaking presentation at the recent IAB Annual Leadership...
View ArticleTokyo 2020: The challenges facing Partners
Organising Committees famously misrepresent the value of Games Partnership. ‘The country needs you to step up.’ ‘It’s a once in a lifetime opportunity.’ ‘The Prime Minister needs your help on this...
View ArticleMcDonalds and the IOC: fake news from the FT?
McDonald’s departure from the IOC TOP programme has provoked much commentary. Of course, big sponsorship news always attracts its fair share of clichéd reflection and the departure of McDonald’s from...
View Articlehow does big business satisfy consumer appetite for integrity?
Brand psychotherapy: In an age when people are hungry for integrity and meaning, how does big business satisfy that appetite? We published a blog on purpose in 2014, which we revisited last week on...
View ArticleAlfred Kelly’s big decision
McDonald’s exit from the top echelon of Olympic sponsorship created a media opening for anti-IOC narrative. But the sponsorship issue that McDonald’s exit raises is not about the travails of the IOC,...
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Stop Press. FIFA collapse imminent. (not)
Whenever large sponsorship sums are involved, there is so much nonsense talked. Take the latest news : the absence of national sponsors for the FIFA World Cup in 2018. Forbes, Sports Business Daily,...
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